People / American Airlines Cargo boosts regional sales in Germany and Switzerland

first_imgBy Alex Lennane 08/07/2015 American Airlines Cargo is again bolstering its position outside the US with the appointment of Gisela Schork, as regional sales manager – cargo, Germany and Switzerland. The appointment follows last week’s news that the carrier had created a regional sales role to cover South Asia, Middle East, Eastern Europe and Africa. Both appointments will report to Tristan Koch, EMEA MD of cargo sales.Ms Schork joined AA in 1989 and has held a number of positions at the airline, which has expanded since taking over US Airways.“One of the results of the expanded global network is the increased number of online destinations we serve here,” she said. “Frankfurt, Munich and Dusseldorf in Germany plus Zurich in Switzerland all now have daily services to key US gateways. In addition to our 42 flights per week we also offer trucked services from 10 German and four Swiss airports to connect with our flights.”“Germany is the biggest export market in mainland Europe, so I am looking forward to selling an even greater range of both services and destinations to customers in my region,” said Ms Schork. “Many are not aware of the scope of destinations American can now offer them, not just in the United States, but beyond to Central and South America.”last_img read more

The 2017 Baltimore Ravens Defense is Already Historic

first_imgThe 2017 Baltimore Ravens defense have been absolutely dominant to start the season, already forcing 10 turnovers in the first two games. Coming into this season everyone knew the focus for the Ravens was defense, defense, and more defense and its most certainly paying off. The Ravens have already forced 10 turnovers (eight interceptions, two fumbles) in just 2 games, a franchise record. After pitching a shutout week 1 against the struggling Cincinnati Bengals, the Ravens only allowed 10 points to the Cleveland Browns, which should have only been three if the middle of the field was covered. Terrell Suggs’ has somehow found the fountain of you because I have not seen him play at this level since 2014. Lardarius Webb has stepped up big time at nickel corner, and Brandon Carr has already earned his contract by intercepting his second pass in as many games. The front seven is consistently getting to quarterbacks and the dynamic duo of future Hall of Famer Eric Weddle and future Raven for life Tony Jefferson are confusing opposing play callers by lining up all over the field. Barring any significant injuries, this defense will easily carry this team for a deep playoff run. Expect a lot of success and even more interceptions this year Ravens fans. Please follow and like us:last_img read more

Holiday Events Begin at the Magic Kingdom

first_imgShare This!©Rikki NiblettWasn’t it just Halloween and now BAM! it’s Christmas. It is the most glorious time of the year at the Magic Kingdom and the park is getting ready to celebrate with you!First, it’s time to get your Jingle on – that is the Jingle Cruise. This holiday overlay of the Jungle Cruise in Adventureland sees the Skippers who are homesick during the holiday season, so they decided to create their own festive fun with homemade decorations, gifts, and more. The boat dock area has been decorated and the boats have been renamed with fun holiday themes. In addition, many of the show scenes have been decorated too, like the gorilla camp, the temple, and even Ginger and Smiley. The jokes take on a fun holiday spin too, with holiday-inspired laughs. The Jingle Cruise overlay will last through the holiday season. One of the best parts of celebrating the holiday season at the Magic Kingdom is the Frozen Holiday Wish castle lighting show. This show is simply spectacular and words do not do it justice. The is gorgeous show features Anna, Elsa, Kristoff, and even Olaf; ending with the traditional castle lighting ceremony, with Elsa turning the palace into an icy wonderland. During Frozen Holiday Wish, Cinderella Castle lights up each evening with more than 200,000 white shimmering lights, causing the castle to appear as though it has been frosted over.Other entertainment offerings will see holiday overlays as well. Those include a new segment for the brand new Mickey’s Royal Friendship Faire. There will be an all-new finale scene which will include new costumes, décor, choreography, and a new original song celebrating the season. The show is found on the Cinderella Castle Forecourt Stage and includes Mickey and his troupe of Merry Makers and is performed multiple times a day.In addition, holiday overlays will occur for the Move It! Shake It! Dance and Play It! Street Party, The Dapper Dans, and the holiday version of the Main Street Trolley Show.We love the holiday season at the Magic Kingdom and are excited to get to experience it again this year.last_img read more

Lion King Petite Cake from Amorette’s

first_imgPhotos: Christina Harrison Share This!Amorette’s Patisserie at Disney Springs has another outstanding addition to its series of petite cakes. This time it’s the Lion King Petite Cake, to celebrate the opening of the new Lion King film in a few days. The cake is layers of vanilla and chocolate chiffon cake with amarula mousse and pineapple jam. The sign next to the cake mentions chocolate-covered potato chips, but there was nothing like that in or on our cake. Oh well.Like all Amorette’s cakes, this was delicious. Moist cake, elegant blend of flavors, gorgeous presentation. Maybe if you weren’t a pineapple person this wouldn’t wow you, but for us it was a lovely, tropical treat.last_img read more

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

first_imgYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30You are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 HomeDigital MarketingYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for performance advertisers and feature call-to-action banners at the base of the video ads.What’s changing? There are two key attribution points that are changing:YouTube will now count an ‘Engagement’ whenever a user clicks or watches 10 seconds or more of a TrueView for action ad when using maximize conversions or target CPA bidding. That’s a change from 30 seconds.A ‘Conversion’ will be counted, by default, when a user takes action on an ad within 3 days of an ‘Engagement.’ If you want this changed, you will have to ask your Google rep to customize this time frame. That’s a change from 30 days.For users who click your ad, YouTube will still attribute conversions according to the conversion window you have set (the default is 30 days).Why the change? YouTube says it is changing the default attribution window from 30 seconds and 30 days to 10 seconds and 3 days to better reflect “the relationship between video ad exposure and conversions.”Nicky Rettke, YouTube group product manager, wrote, “We conducted large-scale experiments to analyze the incremental conversion volume driven by TrueView for action ads across a broad range of advertiser industries and conversion types.”What it means for advertisers? The shorter engagement-to-conversion window will mean faster ramp up times for target CPA campaigns and more current reporting, says Google.However, advertisers are charged on an engagement basis for TrueView ads. Importantly, this change also means advertisers will be charged after a user watches 10 seconds rather than 30 seconds of your ad. Advertisers will need to monitor their TrueView for action campaigns closely to understand the impact of this change on their budgets and performance.This story first appeared on Search Engine Land. For more on search marketing and SEO, click here.The post YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 appeared first on Marketing Land.From our sponsors: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 Posted on 16th October 2018Digital Marketing FacebookshareTwittertweetGoogle+sharelast_img read more

How Far Is Tiger Woods Behind Jack Nicklauss MajorWinning Pace

When Tiger Woods teed off Thursday afternoon to begin this year’s Masters bid, it was the start of just his third appearance of the 2015 season and his first competitive round since a back injury forced him to withdraw on the first day of the Farmers Insurance Open in early February. As Woods shot a 1-over-par 73 in the first round, all eyes were on his form — even though he’s done little of note over the past two seasons to warrant the attention.Famously, Woods has won 14 major golf championships over his stellar career, a tally that ranks second only to Jack Nicklaus’s 18 major titles. A win at the Masters would give Woods 15, but he hasn’t won a major since the 2008 U.S. Open. In the intervening years, his game and personal life have been thoroughly ravaged, with injuries taking a particular toll recently. What once seemed to be destiny — Woods’s overtaking of Nicklaus as the winningest major champion ever — now looks like a fool’s notion.With Woods in action again at Augusta, where he’s won four green jackets, we tried to track how far his major championship-winning pace (and therefore his chances of catching Nicklaus) have fallen in recent years. The biggest strike against Woods? The fact that he is 39 years old — well past the prime of major winners since the PGA Championship switched to stroke play in 1958:If you toss out all major winners currently younger than 461The age at which Nicklaus won his final major. to prevent the sample from being skewed toward younger, still-active champions such as 25-year-old Rory McIlroy (whose future major totals are as yet unknown), the average major-winner in golf is about 32.5 years old. And only 12.5 percent of all major titles since 19582Excluding those of Julius Boros and Peter Thomson, who were left out of the aging-curve sample because they won major titles both before and after 1958. were won by players aged 39 or older. By any measure, the time for winning majors is quickly running out for Woods.Of course, Woods’s track record is better than just about any other major-winner ever. Through age 32, when Woods last won a major, he led Nicklaus 14-11 in the trophy count. (Even now, after a drought of more than six seasons, Woods is only one major short of Nicklaus’s pace at the same age.) To estimate how many major wins remain in a player’s career, we ran a Lowess regression for players at each age who had won at least one major to that point in their career.3Specifically, we derived a multiplier for each age to estimate total lifetime majors based on the player’s career-to-date major count. As an example, the multiplier for an age-26 golfer is 3.0, meaning you should expect his career total of major wins to be 3.0 times what it was after his age-26 season. For Tiger Woods, who won eight major titles through age 26, this leads to a career major estimate of 24. And by that method, Woods’s mean expectation was to pass Nicklaus for most of his career after his banner 2000 season — even after being afflicted by injury (he missed the second half of the 2008 season with a torn ACL) and scandal (he was limited to 12 tournaments and zero wins in 2010 after his many infidelities came to light):Since a major-less 2011, though, Woods’s projected career major tally dropped below the number necessary to pass Nicklaus. Our system now sets Woods’s expected remaining majors at a mere 1.2 — and that might be too high. The regression uses Woods’s entire track record to date, perhaps not realizing how much his form has slipped in recent seasons. It’s also worth noting that Nicklaus was an incredible outlier. He won more majors after the age of 37 (four) than all but 14 golfers have ever won in their entire careers. So at a certain point, it was probably unrealistic to have expected Woods to follow the same pace, even before witnessing how much his game — and health — have slipped in recent years.Woods front-loaded so many major titles that he’d only need a comparatively modest per-tournament win rate over the remainder of his career to pass Nicklaus. But even given that head start, Woods’s abrupt decline goes to show that there are no sure things in sports. read more

Tiger Woods Completes His Staggering Career Comeback

From ABC News: The first time Tiger Woods won the Masters, becoming the youngest to ever do it, he decimated the field and crumbled in his father’s arms. “We made it,” Earl Woods told his then-21-year-old son. Woods is now 43-going-on-60, still donning his trademark Sunday red. He scaled Augusta National this weekend for the fifth time,1Jack Nicklaus has the all-time record with six victories at the Masters. holding off a number of contenders, some of whom grew up watching him transcend the sport, on the back nine. What once seemed inevitable was anything but just a few years ago, as Woods battled surgeries and off-the-course maladies.“Maybe the son of golf has returned,” broadcaster and former Masters champion Nick Faldo said as Woods left the 17th green.It had been 3,954 days since Woods last won a major. Somehow, it felt even longer. Winning a major is an accomplishment reserved for a select few, but for a 10-year span beginning in the late 1990s, it was as synonymous with Woods as audacious drives and timely putts.This didn’t come out of nowhere. Bettors knew there were signs that he was putting it all back together. But it was also known that this might have been the best remaining shot he had at summiting Augusta.Suddenly a man who went five years without a win on tour has two in the past seven months. His turn-back-the-clock performance materialized when it mattered most. He now has three top-10s in his past four majors.He did it by playing Amen Corner at one-under on the final day, while the other two members of the final pairing played it one–over.Just as he has previously, Woods bashed the par-5s (-8), going three-under on them over the final round. He approached the 15th hole in a three-way tie with Xander Schauffele and Francesco Molinari, detonated his tee shot and immediately began walking toward the hole as it soared through the sky. He two-putted his way to a birdie and an outright lead and never looked back.The last time Woods won the Masters, his chip-in on the No. 16 green provided the signature highlight of his career. Playing the same hole 14 years later, Woods added to his legend. He struck an 8-iron to the center of the green, spinning it back down the hill where it stopped 4 feet from the pin. As pandemonium played around Woods at the tee box, a replay showed him at-ease cooing “come on” to his ball at it inched closer to history. That wasn’t the only time precision paid off for Woods on par-3s, which he played four-under for the tournament, the best four-round score among his five wins. When Molinari and Tony Finau found the water on No. 12, it was Woods who found the green and two-putted his way to par.Nine players entered the weekend within a shot of the lead, the most in Masters history. That historically congested scoreboard continued Sunday, as each hole seemed to carry implications for the top 15 in the standings. The win marked the first time Woods came from behind in the final round to win a major.Most unbelievable was the winding path Woods had to take just to get back to Butler Cabin. His career first began to go off the rails with a knee injury that cost him half of the 2008 season, and although he played well in 2009 (leading the PGA Tour in money won), he also blew a Sunday major lead for the first time ever when Y.E. Yang overtook him at the PGA Championship.Then came The Accident, which brought to light an ongoing pattern of behavior that tore apart Woods’s personal life. Even that may not have been the low point, however. Woods only dropped to 52nd in the World during his post-scandal struggles — and eventually fought back to reclaim the No. 1 ranking in 2013, winning five events and once again taking the money title. But in the years that followed, Woods would play so poorly and infrequently that he dropped to 674th in the world in early 2017. Such a pronounced valley in performance (particularly relative to the rest of his career) led plenty of pundits to write off Woods’s chances of ever winning another major. Those takes look scorching hot in retrospect, but it’s difficult to find an established veteran player whose ranking dropped outside the top 600 and who managed to claw back to win a major. Then again, Woods is one of the greatest pure talents in golf history — if anyone was going to rewrite that record book and make such an astonishing comeback, it would be him.Age comes for everyone, of course. And the aging curve for golfers heads south well before 45, which will be here for Woods in no time. But even as younger players increasingly dominate the sport, there’s still room for perhaps the greatest golfer of all time to enhance his legacy.It was Woods’s first Masters victory in 14 years, snapping Gary Player’s all-time record of 13 years between wins, according to ESPN Stats & Information. The win is Woods’s 81st on the PGA Tour, one shy of Sam Snead’s all-time record. It’s also his 15th major championship, three shy of Jack Nicklaus’s record. When asked about Woods’s rekindled pursuit of history on Sunday, Nicklaus said, “he’s got me shaking in my boots.”Golf’s prodigal son has officially returned, and what happens next is not known. But no one will again underestimate what Tiger Woods is capable of on a golf course. read more