for maternal and child supplies store, the location is very important, the first is the natural maternity hospital nearby, surrounding many customer groups. But now there are also a lot of residential areas near the maternal and child supplies chain, this lot has also become a hot shop location recommendation.
key: site selection depends on the maturity of the
if the baby products store in front of the hospital, especially the maternity hospital, it is good business. However, the hospital is usually around the commercial center, the rent is high, at least to hundreds of thousands of investment. If the home of more than a dozen mothers and children of the chain, the location of the community. Because not only to look at the living population, but also to see the maturity". The old community birth rate is not enough, the new residential occupancy rate is not enough. If a child selling chain stores are located in the South Lake Garden, Baibuting garden and other large communities, as well as tens of thousands of resident population, and new residential construction, to ensure that 5 to 10 years of continuous birth weight infants. The specific location in the community, there are stress.
key: two varieties of products, exquisite brand
key: three display area clear, leading to
if the baby shop has more than and 110 square meters, the middle of the two row of shelves are selling health care products, food and daily necessities, toys; on the left wall put milk, on the right side wall is the rear of the shop selling clothing, diapers. This clear division, associated products placed nearby is the basic principle; diapers are necessities, but low profit, placed at the end will guide customers through health care products, toys and other non necessities, increasing the opportunity to purchase high profit products; milk concentration display, convenient for customers to buy baby supplies compared; small volume, high price, put at the door of the place, the good care, to prevent being pilfering".
when the store opened, must take the milk, diapers placed in the most conspicuous place, to attract customers into the store. With a stable customer base, you can display, intentionally guide the flow of customers.
key four: promotional gifts should be "worth"